Brand Identity Development
Cyber Security & Risk Analysis
Building a trustworthy, memorable brand foundation for a Canadian tech innovator.
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Project Details
Domain: Cyber Security & Risk Analysis
Year: 2021 – Ongoing
Client Base: Canada
Services: Corporate Identity & Branding
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Address Business
2220 Plymouth Rd #302
Hopkins, Minnesota(MN), 55305
Hopkins, Minnesota(MN), 55305
Contact With Us
Call us: (234) 109-6666
dexines.team@gmail.com
dexines.team@gmail.com
Working Time
Mon - Sat: 8.00am - 18.00pm
Holiday : Closed
Holiday : Closed
The Story
This project highlights our collaboration with a Canadian startup focused on cybersecurity and risk analysis—a sector where trust and credibility are paramount. From concept to launch, our partnership centered on creating a strong, authentic brand identity to support rapid business growth in a competitive landscape.
The Challenges
Branding a new company in a high-stakes, technical sector involves unique challenges. For this project, we tackled:
- The need for an identity that instills trust in risk-averse clients
- Capturing the vision and mission of a new, ambitious startup
- Navigating complex feedback from multiple stakeholders
- Developing a design that stands out, yet aligns with industry standards
What Did Dexines Do
Our comprehensive approach ensured every aspect of the brand was purpose-driven and visually cohesive:
In-Depth Involvement:
We worked hand-in-hand with the startup’s leadership, participating in five detailed feedback cycles. This iterative process helped us shape an identity that truly resonated with the founders’ vision.
Logo and Color Palette Design:
We created a distinctive logo and curated a color scheme reflecting the company’s core values, making the brand instantly recognizable and credible in the cybersecurity space.
Brand Guidelines Creation:
We documented and delivered comprehensive brand guidelines, ensuring consistent use of the new identity across all digital and print assets, now and in the future.
Stakeholder Communication Materials:
To help the company introduce its new identity, we created presentation templates and briefing materials that could be used with investors, clients, and team members.
Key Results/Outcomes
This collaboration empowered the startup with:
A bold, memorable visual identity that communicates trust
Unified branding that supports credibility with clients and investors
Clear, professional materials for stakeholder engagement
A flexible system that adapts to future growth and brand needs
Customer Reviews of the Project
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“Dexines brought our vision to life with patience, creativity, and true partnership. Their process was thorough, and the final brand identity exceeded all our expectations.”
Partner
Cyber Security & Risk Analysis
